I'm Umr Shah A User Experience Designer Building Delightful Digital Products I'm Umr Shah A User Experience Designer Building Delightful Digital Products
Work Experience
I’ve worked on various UX design projects, optimizing interactions between users and digital products.
2023 - Present
New York, NY
Lead UX Designer
Softiva Corp
IT solutions
2018 - 2022
New York, NY
Sr. UX Designer & Info. Architect
TIAA
Finance & securities
2016 - 2018
Woonsocket, RI
UX Architect
CVS Health
Heathcare
2014 - 2016
Princeton, NJ
Sr. UX Designer
Altimetrik
IT solutions
2011 - 2014
Woodlands, TX
UI/UX Designer
Connect Realty
Real estate
2010 - 2011
New York, NY
UI Designer
Remit Anywhere
IT solutions
UX Projects
While much of my design work remains confidential due to NDAs, here are some of my recent UI/UX design projects.
Softiva Corp
Clove E-Wallet/Money Transfer App
Peer to peer money transfer and e-wallet application.
TIAA
IRA & Brokerage Account Setup
Streamlined and fast retirement account setup process.
CVS Health
Minute Clinic Check-in Kiosk
Easy patient check-in and appointment scheduler.
Softiva Corp
Clove E-Wallet/Money Transfer App
Peer to peer money transfer and e-wallet application.
TIAA
IRA & Brokerage Account Setup
Streamlined and fast retirement account setup process.
CVS Health
Minute Clinic Check-in Kiosk
Easy patient check-in and appointment scheduler.
CVS Health
Pharmacy Pick n Pack
Employee packaging assistant for curbside delivery.
CVS Health
Store Application & Transaction Support
Pharmacy backend servers and transaction monitoring.
YZ Systems
Sentry 4 Pump Monitoring System
Monitoring system to gauge gas supply and notify pipeline leakage.
Ipsen
PD Metrics
Manage and monitor heat treatment and brazing processes.
Miami Children Hospital
Patinet Health Management
Allows healthcare provider to manage patient information efficiently.
Bank of America
Lobby Leader Application
Client appointment scheduler with QRcode check-in.
CVS Health
Pharmacy Pick n Pack
Employee packaging assistant for curbside delivery.
CVS Health
Store Application & Transaction Support
Pharmacy backend servers and transaction monitoring.
YZ Systems
Sentry 4 Pump Monitoring System
Monitoring system to gauge gas supply and notify pipeline leakage.
Ipsen
PD Metrics
Manage and monitor heat treatment and brazing processes.
Miami Children Hospital
Patinet Health Management
Allows healthcare provider to manage patient information efficiently.
Bank of America
Lobby Leader Application
Client appointment scheduler with QRcode check-in.
Minute Clinic Check-in Kiosk
The Minute Clinic Kiosk interface 2.0 streamlines patient check-in, allowing for quick access to the health care provider. It also provides guidance to patients, directing them to nearby Minute Clinics when no appointment slots are available. Additionally, the kiosk is connected to the pharmacy, offering real-time updates on vaccine availability. Below, you’ll find a few screenshots from this project:
Touch-Point
Application Type
Fonts
Colors
Tools
Appreciate by clicking the like button
Clove E-Wallet/Money Transfer App
This project involves a mobile application designed to connect users in North America, allowing them to manage their virtual bank accounts. Users can send money to others within the network, pay utility bills, and perform other financial transactions. Below, you’ll find a few screenshots from this project:
Touch-Point
Application Type
Fonts
Colors
Tools
Appreciate by clicking the like button
IRA & Brokerage Account Setup
While at TIAA, I contributed to various projects. One of these involved enhancing the IRA and brokerage account setup form. Our goals were to streamline the account setup process, reduce the time required, and make it more accessible for users who aren’t well-versed in finance. The improved design features fewer screens and a faster setup process. Below, you’ll find a few screenshots from this project:
Touch-Point
Application Type
Fonts
Colors
Tools
Appreciate by clicking the like button
Pharmacy Pick n Pack
CVS offers a curbside delivery service, allowing customers to collect their medications and groceries without leaving their vehicles. This project is to design an application which assists employees in efficiently packing orders and ensuring a seamless pickup experience for customers. Below, you’ll find a few screenshots from this project:
Touch-Point
Appication Type
Fonts
Colors
Tools
Appreciate by clicking the like button
Store Application & Transaction Support
This application provides real-time insights into the backend server, internal and external services, and transaction status. Users can access historical and critical data to troubleshoot issues, especially when the service is down. Below, you’ll find a few screenshots from this project:
Touch-Point
Application Type
Fonts
Colors
Tools
Appreciate by clicking the like button
Patient Health Management
A Patient Health Management System is a tablet application designed to enable healthcare providers to efficiently manage patient information, including medical history, medications, treatments, laboratory results, and more. These systems play a vital role in supporting healthcare models that offer personalized treatment methods and empower patients to actively participate in their health journey. Below, you’ll find a few screenshots from this project:
Touch-Point
Application Type
Fonts
Colors
Tools
Appreciate by clicking the like button
Sentry 4 Pump Monitoring System
Sentry is a digital software application designed to monitor gas flow within pipelines. It allows users to view real-time data, including DOUs (Daily Operating Units), HOUs (Hourly Operating Units), alarms, and parameter changes. Additionally, Sentry provides historical performance data, which can be valuable for troubleshooting field issues. Below, you’ll find a few screenshots from this project:
Touch-Point
Application Type
Fonts
Colors
Tools
Appreciate by clicking the like button
PD Metrics
PdMetrics is an IoT platform application that provides extensive support for Ipsen’s heat-treating equipment. By utilizing algorithms and integrated sensors, PdMetrics continuously monitors furnace health, detecting potential issues before they result in downtime. This versatile solution is available as an option for new furnaces and can also be retrofitted onto older ones. Below, you’ll find a few screenshots from this project:
Touch-Point
Application Type
Fonts
Colors
Tools
Appreciate by clicking the like button
Lobby Leader Application
Lobby Leader is an appointment scheduling application for clients and bank managers. Users can conveniently schedule appointments at any bank location related to their accounts or other services provided by the bank. Below, you’ll find a few screenshots from this project:
Touch-Point
Application Type
Fonts
Colors
Tools
Appreciate by clicking the like button
Clove E-Wallet/Money Transfer App
This project involves a mobile application designed to connect users in North America, allowing them to manage their virtual bank accounts. Users can send money to others within the network, pay utility bills, and perform other financial transactions. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
IRA & Brokerage Account Setup
While at TIAA, I contributed to various projects. One of these involved enhancing the IRA and brokerage account setup form. Our goals were to streamline the account setup process, reduce the time required, and make it more accessible for users who aren’t well-versed in finance. The improved design features fewer screens and a faster setup process. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
Minute Cinic Check-In Kiosk
The Minute Clinic Kiosk interface 2.0 streamlines patient check-in, allowing for quick access to the health care provider. It also provides guidance to patients, directing them to nearby Minute Clinics when no appointment slots are available. Additionally, the kiosk is connected to the pharmacy, offering real-time updates on vaccine availability. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
Pharmacy Pick n Pack
CVS offers a curbside delivery service, allowing customers to collect their medications and groceries without leaving their vehicles. This project is to design an application which assists employees in efficiently packing orders and ensuring a seamless pickup experience for customers. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
Store Application & Transaction Support
This application provides real-time insights into the backend server, internal and external services, and transaction status. Users can access historical and critical data to troubleshoot issues, especially when the service is down. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
Sentry 4 Pump Monitoring System
Sentry is a digital software application designed to monitor gas flow within pipelines. It allows users to view real-time data, including DOUs (Daily Operating Units), HOUs (Hourly Operating Units), alarms, and parameter changes. Additionally, Sentry provides historical performance data, which can be valuable for troubleshooting field issues. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
PD Metrics
PdMetrics is an IoT platform application that provides extensive support for Ipsen’s heat-treating equipment. By utilizing algorithms and integrated sensors, PdMetrics continuously monitors furnace health, detecting potential issues before they result in downtime. This versatile solution is available as an option for new furnaces and can also be retrofitted onto older ones. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
Patient Health Management
A Patient Health Management System is a tablet application designed to enable healthcare providers to efficiently manage patient information, including medical history, medications, treatments, laboratory results, and more. These systems play a vital role in supporting healthcare models that offer personalized treatment methods and empower patients to actively participate in their health journey. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
Lobby Leader Application
Lobby Leader is an appointment scheduling application for clients and bank managers. Users can conveniently schedule appointments at any bank location related to their accounts or other services provided by the bank. Below, you’ll find a few screenshots from this project:
Appreciate by clicking the like button
Education & Skills
I’m proficient in the latest prototyping tools & UX techniques, complemented by strong communication, and presentation skills.
Sketch
Figma
Adobe XD
HTML 5 & CSS 3
Invision
Miro
ADA Compliance
Jira
UX Research
Journey Mapping
Wire-Framing
Prototyping
Sketch
Figma
Adobe XD
HTML 5 & CSS 3
UX Research
Journey Mapping
Invision
Miro
Ada Compliance
Jira
Wire-Framing
Prototyping
UC San Diego - Coursera
Certification in Human Computer Interaction
2019 - 2020 online
2019 - 2020
Online
Lone Star College
Contiuing Education in Web Development
2012 - 2013 Woodlands, TX
2012 - 2013
Woodlands, TX
The City College of New York
BEE in Electrical Engineering
Minor in Psychology
2007 - 2010 New York, NY
2007 - 2010
New York, NY
Queens Borough C.C. of CUNY
AAS in Electronics Engineering Technology
2005 - 2006 Queens, NY
2005 - 2006
Queens, NY
Case Study
An overview on how I approach a design project. A case study example demostrating design protocols.
Project Introduction
Stryker is a highly esteemed leader in the field of orthopedic surgery and prosthetics. Recognizing the critical role of post-surgery care, Stryker wantedto develop an innovative application designed to empower medical professionals, surgeons, and post-surgery care facilities in the continuous monitoring of patients' health. This digital product is tailored for the business-to-business (B2B) market and will be strategically marketed to medical practitioners and post-surgery care facilities.
Client
Application
Business 2 Business
Touch Point
Native Mobile
Frequeny of usage
Multiple times a day
Client
Touch Point
Native Mobile
Application
Business 2 Business
Frequeny of usage
Multiple times a day
My Design Process
The UX design process begins with a comprehensive understanding of the target audience, their behaviors, and their pain points. Thorough research and user analysis serve as the foundation for crafting user personas and empathy maps, enabling designers to empathize with and design for the end-users.
Following this initial phase, the UX design process encompasses the creation of user journey maps, wireframes, and prototypes, which serve as a blueprint for the final product. Iteration and testing are integral components, ensuring that design choices are validated and refined based on real user feedback. My design protocol is divided into 4 major steps with multiple sub steps:
UX Research
When conducting User Experience (UX) research for a project, it is essential to base our approach on established behavioral models that help us understand and predict user actions and responses effectively. One such influential model is the Fogg Behavior Model, created by Dr. B.J. Fogg, which posits that for any behavior to occur, three elements must converge: Motivation, Ability, and a Prompt.
n the context of our project, the Fogg Behavior Model serves as a powerful framework to guide our UX research efforts. By understanding user motivations, assessing their abilities, and optimizing prompts, we can design a user experience that not only meets but exceeds user expectations. This approach not only improves user satisfaction but also increases the likelihood of users engaging with the desired behaviors or actions within our project.
By examining the motivations driving user actions, the abilities they possess, and the prompts that guide them, we aim to ensure our project resonates with users and elicits the desired responses. This research is an integral part of our journey to design a user-centered and effective product or service. Since this application is marketed to Doctors/Practitioners/Surgeons, here is the B=MAP findings:
Triggers
- Increasing constraints on their work schedules.
- Knowledge gaps concerning patient compliance and quality of life.
- Need to comprehensively show proof of conservative care.
- Frustration with patient passivity, misinformation, and noncompliance.
- Accountable care looming at which point they will be compensated on quality and cost-effectiveness of care.
Motivational Factors
- To set/adjust OA journey featured based on their unique needs.
- Doctors/IPs community.
- Patient conversations are more efficient and thorough so Docs/IPs encourage patients to comply with the Program and tracking.
- Financial interest in improving clinical outcomes, patient satisfaction scores, and reimbursement rates, as well as reducing overall costs per patient.
- Implicit advocacy as Docs/IPA market themselves as a Stryker program affiliated physician or by using outcomes data.
- Use patient tracking and monitoring data to facilitate interactions with patients, inform post-surgery compliance expectations, streamline payer surgery approvals and reduce risk of complications.
Ability Factors
- Current Financial Condition: High.
- Low: Pay an initial installation fee and ongoing maintenance fee for a minimum number of years.
- Location Constraints.
OA Patient Behavior (Symptoms, Treatments and Contact Points)
Stage 1 (Minimal)
Symptoms: Very minor bone spur growth; generally not experiencing any pain/discomfort.
Treatments: Routine exercise, sometimes supplements like Glucosamine/chondroitin.
Stage 2 (Mild)
Symptoms: More bone spur but mostly cartilage remains healthy, Pain, great stiffness/ tenderness when kneeling/bending.
Treatments: Nonpharmacoloic treatments, diet, exercise, some times braces/wraps.
Stage 3 (Moderate)
Symptoms: Damaged Cartilage, very frequent pain and stiffness, join swelling
Treatments: Rnonpharmacological therapies do not work. Braces/wrapscortisone, Cortisone injections; but long term use of it can damage more, pain medicins codeine, oxicodon, propoxyphene, Viscosupplementation: intra-articular injection of hyaluronic acid.
Stage 4 (Severe)
Symptoms: Great pain/discomfort, join gap reduced a lot, cartilage is almost gone, possibly immobile.
Treatments: Bone realignment surgery/Osteotomy,Total knee/joint replacement or Arthroplasty.
Personas
Name: Robert Smith
Age: 65
Gender: Male
Occupation: Retired mechanic
Matiral Status: Married
Living: With family; Wife, two adult children, and three grandchildren
Health Condition:
Orthopedic Issues: Robert has been managing orthopedic problems for a decade, affecting his knees and lower back. He has undergone multiple surgeries, including knee replacements, and relies on mobility aids like a cane and a walker for mobility. Chronic pain is a daily challenge.
Goals & Needs:
Pain Management: Robert's primary goal is to effectively manage his pain, which greatly impacts his daily life. He requires ongoing medical treatment, including pain medication, physical therapy, and periodic consultations with his orthopedic surgeon.
Mobility & Independence: He aspires to regain some level of mobility and independence, allowing him to perform basic daily tasks without constant assistance.
Quality Family Time: Robert's desire is to actively engage with his family, particularly his grandchildren, by attending their events and enjoying quality time together.
Emotional Support: Coping with his health condition and its limitations, Robert needs emotional support from both his family and friends.
Financial Stability: Managing medical bills and ensuring financial stability during retirement is a continuous concern.
Challenges:
Reduced Mobility: Limited mobility makes simple tasks like getting up from a chair or walking challenging and frustrating for Robert.
Pain Management: Coping with chronic pain is a constant challenge that affects his overall quality of life.
Dependency: Robert often feels a loss of independence, relying on his wife and family for assistance with daily activities.
Social Isolation: His physical limitations sometimes lead to feelings of isolation, as he's unable to engage in social activities as he once did.
Financial Stress: Medical bills and retirement financial planning can be a significant source of stress for Robert and his family.
This condensed persona provides a snapshot of Robert Smith, focusing on his name, demographics, health condition, goals and needs, and the challenges he faces. It can serve as a useful reference for healthcare professionals, caregivers, or those aiming to understand and support individuals with similar circumstances.
Name: Sarah Johnson
Age: 72
Gender: Female
Occupation: Retired teacher
Matiral Status: Divorced
Living: In a nursing care facility
Health Condition:
Orthopedic Issue: Sarah had surgery to repair her hip fracture and is currently undergoing rehabilitation to regain mobility and strength. Other Health Concerns: She has mild osteoarthritis, which affects her mobility and causes occasional joint pain.
Goals & Needs:
Rehabilitation and Mobility: Sarah's primary goal is to regain her mobility and independence. She's determined to walk again and hopes to return to a more active lifestyle.
Pain Management: She requires ongoing pain management for her hip and joint pain, which is essential for her comfort and ability to participate in rehabilitation exercises.
Emotional Support: Being away from her home and family can be emotionally challenging. She seeks companionship and emotional support from both the nursing care staff and fellow residents.
Assistance with Daily Living: Sarah needs help with activities of daily living, including bathing, dressing, and meal preparation, until she regains her independence.
Communication with Family: Staying connected with her children and grandchildren is of utmost importance. She uses a smartphone to make video calls and send messages.
Challenges:
Sarah is sometimes frustrated by her limited mobility and the slow progress of her rehabilitation.
She can experience bouts of loneliness and homesickness, missing her own home and family.
Coordinating her healthcare, including medication schedules and therapy appointments, can be overwhelming at times.
Preferred Interaction Style: Sarah is friendly and appreciates a compassionate, patient, and empathetic approach from healthcare providers.
She is open to social interactions and values engaging in conversations with fellow residents.
She is tech-savvy and enjoys staying connected with her family through her smartphone.
Creating a persona like Sarah Johnson can be valuable for healthcare professionals and caregivers to better understand her unique needs, aspirations, and challenges, allowing them to provide personalized care and support during her stay in the nursing care facility.
Workflows & Use Case
Wireframes
Visual Design
Conclusion
In conclusion, our orthopedic application design project has been a journey of innovation and dedication. Through a collaborative effort, we have developed a user-friendly, efficient, and patient-centered application that addresses the unique needs of orthopedic patients. This application not only enhances their healthcare experience but also empowers them to better manage their conditions.
Our team's commitment to usability, accessibility, and continuous improvement has resulted in a solution that stands at the intersection of technology and healthcare. We believe that our design will make a meaningful impact in the lives of orthopedic patients, providing them with valuable tools for managing their health and well-being.
Contact Me
Want me to design your next UI/UX project? Feel Free to message me.
